Our Company, Genesis Transport Service Inc., is an air-conditioned luxury bus company operating in key provinces and cities in Central and Northern Luzon.
Genesis was established in December of 1991 and operated three (3) medium-sized shuttle buses purchased under the government’s then Bus Installment Purchase Program (BIPP). Initially, Genesis shuttled passengers between Paskuhan Village in San Fernando, Pampanga, and SM City North in Quezon City, promoting tourism in one end and comfortable shopping on the other end.
From its humble beginnings, Genesis has grown into what it is now: operating over 400 buses, employing 1,700 employees — all, except for the few newly hired are regular employees enjoying all government-mandated benefits.
Genesis employees are well-trained. We invest heavily on our precious human capital by training them each and every year since we started, on skills, values, road safety, and discipline.
Genesis operates in the best commuter routes in Bataan (Balanga and Mariveles), Nueva Ecija (Cabanatuan and San Jose), Pampanga (San Fernando), Olongapo, and Tarlac in Central Luzon, Baler in the province of Aurora, Baguio City in the North and Cavite and Ternate City in the South. We have established and maintained conveniently located main terminals in Cubao, Avenida, and Pasay City, all in Metro Manila. We also have bus terminal in each of the stated routes that we cater to. We maintain shops in almost all where our terminals are located but have three (3) main shops for major repairs and maintenance ––– in Paranaque, which very near the airport, in Cavite City and in Balanga, Bataan.
Our group now includes SAULOG TRANSIT INC, the only bus company franchised to connect the two former base areas of Sangley Point in Cavite and Subic Bay in Olongapo, North GENESIS Bus Lines Inc, and our JOYBUS, the executive coach running on a non-stop, limited seat, with amenities such as, own video, charger, snacks and blankets to Baguio City and Baler, Aurora.
Today, we are also the shuttle bus provider of the Clark International Airport, the only one that continued operating after the three other providers pulled out of the service due to non-profitability. We remained for almost over 10 years despite the operational losses to fulfil our commitment to serve the airline passengers, which was sadly completely ignored by the technical committee that evaluated bids for the P2P Clark-NAIA /TRINOMA in July last year. We also have tie-ups with Philippine Airlines, Cebu Pacific, and Qatar Airways.
But, by God’s grace, we won the lottery in the same month, and now operate the P2P Clark to NAIA and TRINOMA, the first P2P awarded outside of Metro Manila. In additional, we also operate our local P2P, the LUBAO TO CLARK.
Aside from these, we also provide shuttle service for PAL, QATAR Airways, Cebu Pacific Air, Air Asia, China Eastern Airlines, DOTr, ECOZONE in Hermosa, Bataan, and TEAM ENERGY in Sual, Pangasinan.
We have institutionalized our charters and tours to help promote Philippine tourism and travel.
We are the only bus company in Luzon blessed to operate in the so-called “Axis of Bases”, the areas which used to host major US Facilities: Sangley in Cavite City, Clark Air Base in Pampanga, Subic Naval Base in Olongapo City and Camp John Hay in Baguio City.
Our growth, however, was not without challenges.
The growing years were extremely difficult – lahar-flows and unprecedented typhoons, and road closures during the years 1991 to 1995, repair of the North Luzon Expressway, extending travel to Manila by almost 6 hours; Fare War initiated by big but new entrants in the routes; threat of a Union instigated from the outside – not from employees acting as a collective , Construction of the Marcos Highway; the financial crises in 1997-1999 which sent regional rates surging to 36 percent , recurring bouts with high interest rates, and the continuing high cost of fuel.
Three major route competitors in Bataan, Aladin, Panther and Philippine Rapid, which started bigger and were better capitalized, were unable to survive the same problems that we faced in the 90s.
In the tough transition to where we are now, we also had to face the problem of getting credit from banks and suppliers.
We took the roads, literally and figuratively, which others would not have dared, so to speak, and embarked on pioneering moves that made travel more efficient, comfortable, and beneficial to our riding public.
Some of these were:
- We were the first to run in the Manila North Diversion Road via San Fernando Exit, skipping the Apalit, Malolos and the Guiguinto exit, the route which all passenger buses took at that time, cutting travel time by more than an hour.
- Instead of using the two-lane roads of the interior towns, we initiated the run via Roman Highway, a road less travelled due to the then insurgency problem, to cut travel time between Metro Manila and Balanga and Mariveles in Bataan.
- Initiated the use of the SCTEX when first opened to the public for our Baguio- Metro Manila route.
- We applied in, and was the granted developmental routes coming from Manila to Baler when no one else dared and saw the viability of running routes between two EPZAs — Mariveles to Baguio.
- Institutionalized the Luxury coaches—-limited “lazy-boy” seat, running point to point (when P2P was not yet heard of), non-stop and other amenities —to Baguio City and Baler.
- Institutionalized charters and tours as a key service to our clients.
All these we were able to overcome through the dedication, hard work, prayers of our staff and employees, the “wind beneath our wings.”
And together, we had many victories and triumphs, and lessons, which much compensated for the pains and struggles. And for all of these, we, as a company, will forever be grateful.
As we overcame the difficult phases – the struggling years so to speak – we have developed a culture of both dynamism and competence and that X factor of brinkmanship.